We pay attention to all aspects of commercial real estate in Denver. Every building is unique, of course, but to paraphrase Animal Farm, some buildings are more unique than others!
There is, after all, only one Mile High Stadium.
There's only a small percentage of commercial real estate structures in any city that even have a name that's different from the address, and even fewer where businesses pay real money to get that name added to a building.
That's why this story about the naming of the footballs stadium is so interesting.
Dick’s reportedly agreed to pay $40 million over 20 years for the naming rights to Dick’s Sporting Goods Park. Sports Authority has agreed to pay $150 million over 25 years to place its name on the home of the Denver Broncos, a deal that still needs approval from the stadium district.
With the naming rights, there's a representative for the retailers that want to buy those rights, and then of course the Broncos and the stadium district are all well represented.